‘How to Make Every Sales Touch Count’ – HubSpot
Andy Paul says, “If you want to amp up your sales in 2015, it is absolutely essential to make each and every sales touch count.
This may seem like obvious advice, but it is wisdom too many salespeople overlook. Your buyers are busier than ever which means they have less time to pay attention to you. This puts the pressure on you to be 100% certain you will make interactions worth the prospect’s time.
I think about this every time I am on an airplane. After the flight lands the pilot usually comes on the intercom and says, “We know that you have a choice of airlines and we appreciate you giving us the opportunity to serve you today.” Yes, the customer has a choice. And the first choice a customer makes in their buying process is how to spend their time”.
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