‘Mondelez: programmatic accounts for 90% of our social ads’ – ‘Econsultancy’ Blog
David Moth says, “Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard.
A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.
At Econsultancy’s Get With The Programmatic conference this morning Mondelez’s area media manager Derek Luddem spoke about how the company is utilising programmatic marketing.
Mondelez is facing huge and ever-evolving challenges due to changing consumer behaviours, which makes it more difficult to appreciate the customer journey”.
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