Philip Trevillion says, “How traditional techniques within video editing, have adapted to the new environment of paid advertising on YouTube. 

In the era of online video, digital marketers can find ourselves so caught up in new developments that we forget that film has been around for over a hundred years.

Many conventions have emerged within those decades, and although they might now appear to be set in stone, we need to remember that they were born of trial and error on the part of entrepreneurs of an earlier age.

What happens when an old life form, which has evolved into the shape we recognise today, is brought into a new environment? ‘Jurassic Park’ analogies spring to mind, but I will resist!”.

Quick cuts within online videos: the way to hold your customers attention?

‘Econsultancy’ Blog

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