‘Five rules to better leverage online reviews’ – ‘Experian Marketing Forward’ Blog
Amanda Brief says, “Consumer-generated reviews are now the most influential form of social media. Bill Tancer, our resident data expert and author of Everyone’s a Critic – Winning Customers in a Review-Driven World sat down to discuss how businesses can leverage online reviews to their advantage, especially during the critical holiday season.
To get started, embrace these five simple rules to leverage online reviews:
1.) Showcase your passion
When you are interacting with a customer, make sure that your passion for your business shines through to customers. If a customer recognizes this passion, they will be more likely to return the favor by writing a positive review”.
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