The Content Marketing Institute team says, “Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences.

But as it becomes easier to distribute content, more of that content is failing. According to new research from TrackMaven, a growing majority of professional marketing content fails to have an impact. In other words, marketers have become very good at distributing content, but not very good at creating content that is worth distributing.

In this webinar, Andrew Davis and Ian Walsh will outline and debate how we got to today’s tipping point for content marketing.They will also present data and case studies showing marketers how to get their content strategy back on line – starting at the content creation stage.

Attend this webinar to:

  • Understand just how saturated the content market has become (and why)
  • Learn how to use leading metrics to accurately predict the impact of content before it goes into market
  • See case studies of content marketing strategies that cut through the noise to reach and engage buyers”.

Webinar Details

Organizer:  Content Marketing Institute

Speaker/s: Joe Pulizzi, Founder, Content Marketing Institute, Andrew Davis, Author, Brandscaping & Ian Walsh, CMO and Chief Marketing Maven, TrackMaven

Topic: The Key Social Media Trends for 2015

Day/Date: Wednesday, December 10

Time: 2.00 pm ET – Time Zone Converter

Register for webinar details.

‘Is Content Marketing Collapsing Under its Own Weight?’ Webinar

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