Peter O’Neill says, “I had great fun presenting our sales enablement (SE) execution landscape to Forrester clients last week in our regular client webinar service— an idea partly based on a report we published in September. That report introduced the concept of “the supply chain for successful sales conversations” and categorized about 45 different vendors and service providers in terms of six SE business goals, as shown below. We see these goals as the bridge between marketing automation and sales operations processes. The vendor list was the state of our knowledge when we submitted the report to our publishing team in July. But since then, we’ve become aware of so many more vendors in the space; either they’ve briefed us or we’ve come across them in client discussions. So as of last week (when we were putting together the slides for our webinar) Forrester is tracking a SE landscape numbering some 112 companies. This area of technology is positively exploding!!!“.

The Plethora Of Sales Enablement Automation: How Do You Stay In Control?

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