Rick Whittington says, “Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!

Here are 30 ideas for spending leftover funds in your marketing budget.

1) Test new versions for low performing calls to action.

Estimated cost: $50 per call to action

Sort calls to action by click rate and conversion rate, then redesign ones with the lowest performance. Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the “connection” between the messaging on your CTAs and the landing page”.

30 Smart Ways to Spend Your Extra 2014 Marketing Budget

HubSpot

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