Ginny Marvin says, “Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are now rolling out of beta.

Engagement ads launched on display last month. App install ads are already available on search as well.

A Google study with Ipsos CT found that 25 percent of smartphone app users use search to find new apps. The company said today that app-install ads have already generated hundreds of thousands of app downloads. That Ipss study also showed that, on average, users have 36 apps on their phones. A quarter of those apps on users phones are never used, according to the study”.

Google Rolling Out Search App Engagement Ads With Deep Linking

Marketing Land

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