‘Google’s Responsive Lightbox Ads Now Available In AdWords’ – ‘Marketing Land’ Article
Ginny Marvin says, “Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push, are now available to all advertisers through AdWords.
Google revamped the interactive ad format ads to run on mobile devices as well as desktop. The ads incorporate advertiser assets from an advertiser’s YouTube channel, uploaded images or Google Maps. When a user hovers over the banner unit, the assets dynamically fill the publisher site, mobile app, screen, or device — desktop and mobile — in full-screen.
“By launching this update to Lightbox ads, our goal is to free brand marketers to spend less time dealing with mobile complexity, so you can do what you do best — engage users with a compelling brand story,” James Beser, Group Product Manager, Display Ads, wrote in the announcement“.
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