‘How Much Should Sponsored Articles Really Cost?’ – HubSpot
Eric Murphy says, “Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment — media outlets.
Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. The novelty of the practice, for brands and publishers alike, means that many transactional aspects are still undefined. Lack of industry-wide advertising standards, confusion surrounding definitions and forms of sponsored content, informal pricing methodologies, and unexplored benefits have all created a haze of disillusion around sponsored articles.
Yet the most common question asked about sponsored articles should actually be the simplest to answer: How much do they cost?”.
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