‘6 Causes for Email Unsubscribes’ – ‘Web Marketing Today’ Article
Pamella Neely says, “We’re in the busiest shopping days of the year. Our inboxes are flooded with offers. Marketers everywhere are pushing to get as many sales as possible from their email list during these weeks. That often leads to a little pushback from subscribers.
If you’ve seen a spike in unsubscribes in the last week, there’s probably more than one reason for it. It’s not just because you’ve been over-mailing.
Before you try to fix anything, you need to know if your unsubscribe rate is a problem at all. Even if you saw a spike in unsubscribes in the last week, your list might still have an unsubscribe rate that’s less than average.
To find out if your unsubscribe rate is a problem, check this table from Silverpop’s 2014Email Marketing Metrics Benchmark Study. This table shows the overall mean unsubscribe rate — .1438%”.
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