Margaret Farmakis With the holiday season fast approaching, the countdown timer ticking toward Black Friday and Cyber Monday and visions of overflowing online shopping carts dancing in many email marketers’ heads, I decided to get into the festive spirit as only one possessing email intelligence can: by focusing on remarketing.

There’s no more effective remarketing message for driving conversions than the triggered abandoned shopping cart email. According to Experian, abandoned cart messages increase purchases at a rate that is 19 times higher than promotional mailings, and they produce a 41% lift over promotional campaigns. These messages are critical for driving online revenue and showcasing the value of the email channel. They are, perhaps, most important during this critical time of the year, especially when you consider these stats from Smarter Remarketer: the average shopping cart abandonment rate is greater than 65%, the average value of an online order is $116.58, and the average online conversion rate is 2.13%“.

Abandonment = Opportunity: Five Tips to Boost Remarketing Revenue

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