Adam Lundquist says, “Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.

Both tactics are useful on their own, but when you combine them you create a powerful marketing double-team that allows you to use the reach and targeting benefits of PPC while harnessing the trust-building and thought leadership aspects of content marketing.

This article will show you three ways you can use PPC to enhance your content marketing no matter your audience.

1. Use display advertising to introduce your content to a new audience

With the Google display network (GDN) you are instructing Google to display your ads on websites based on the content of each site. GDN reaches about 80% of the online audience; no matter how big your current audience is, GDN reaches so many users that you will always be able to use it to introduce your content to new potential customers”.

Three Surprising Ways You Can Use PPC to Enhance Your Content Marketing

MarketingProfs

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