‘10 Myths About Predictive Analytics’ – ‘Business 2 Community’ Article
Angela Hausman says, “Business is tough and competition can be brutal. With many economies still sluggish after the financial Armageddon that caused a mortgage meltdown and the stock market to experience the biggest losses since the Great Depression, it’s never been harder to make a buck. Businesses trying to gain whatever competitive edge they can turned to big data and predictive analytics hoping to “exploit new opportunities and gain the upper hand over competitors” according to TechRadar. In their interview with James Fisher, SAP’s VP of Marketing and Analytics, Fisher talks about the importance of predictive analytics for driving business success:
Predictive analytics technology is the core enabler of big data, allowing businesses to use historical data, combined with customer insight, to predict future events“.
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