’10 Inbound Marketing Myths It’s Time to Leave Behind’ – HubSpot
Emma Snider says, “The pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point.
As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce a client to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so.
That’s why all salespeople should become word nerds. Here’s a list of 13 words that can help you close more deals and earn your prospects’ trust in the process”.
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