Martin Beck says, “Instagram’s surge past Twitter in active users — 300 million to 284 million — was big news last week, even sparking discussion about whether Instagram could eventually unseat Twitter as the top social news service.

That’s a battle that won’t be settled soon, but this week social analytics firm Socialbakers chimed in with a reminder to marketers that in terms of engagement Instagram is already blowing Twitter away.

Socialbakers compared the top 25 brands in Instagram engagement with the top 25 on Twitter and found per post engagement rates nearly 50 times higher on Instagram. Looking at three months of data ending December 9, the firm found that the average Instagram post for a major brand has a per fan engagement rate of 3.31% (counting likes and comments), whereas the top brands on Twitter are seeing a Twitter engagement rate of 0.07% per tweet, counting retweets, replies and favorites”.

Instagram Is Still Trouncing Twitter In Brand Engagement

Marketing Land

Sharing is caring