‘It’s Time to Drop the Text Version’ – ClickZ Blog
Derek Harding says, “That text-only version of your email is causing more harm than good and it’s time to get rid of it once and for all.
If you’re looking for a New Year’s resolution for your email program I have a suggestion: drop the text version. It’s a hangover habit that you just don’t need anymore.
First off let’s make sure we’re all clear what we’re talking about. When you send an HTML email you have the option to include a text-only alternative as part of the same message. Technically your email contains a header that indicates your message has multiple parts that are alternative versions of the same message (multipart/alternative). Any email client can choose between these alternatives. Those that cannot handle HTML can then display the text version. Some email clients, though capable of displaying the HTML, can be configured to ignore it and just display the text”.
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