Lara O’reilly says, “APTwitter CEO Dick Costolo’s Twitter feed may be packed with autoplaying videos soon.

Twitter is debating internally whether to launch a feature that would see videos begin to automatically as users scroll through their timelines,sources have told Adweek.

One industry insider called the debate “a tug of war.” It’s a move that would no doubt please advertisers, as more people’s eyes would be attracted to their branded content and ads, but could send users running as videos begin to clutter up the feed.

Twitter autoplay video would build on the company’s Amplify ad program, where it works with sports and entertainment brands to sell sponsorships against live-streamed video”.

Twitter Wants Videos To Start Playing Automatically On Your Feed, Just Like Facebook

Business Insider

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