‘B2B Vs B2C Content Marketing: Do You Know The Difference?’ – ‘Business 2 Community’ Article
Holly Hammersmith says, “Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of content serves, I also have to address them accordingly.
The same goes for your brand’s content marketing strategy. Correctly identifying your audience can mean the difference between engaging your audience and creating customers, or leaving them confused and looking elsewhere.
B2C Or B2B 101
What is the main goal of your content? If you want to appeal to consumers who may hire your services or purchase your product, this is known as business to consumer content, or B2C. Examples include healthcare, retail, and the food and beverage industry“.
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