Tucker Schreiber says, “It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants – one is close to full, the other is almost empty.

Which one do you choose?

Chances are you’ll go to the one that’s close to full.

That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional “signals” to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision.

One study found that social proof makes for better customers.  In fact, Trendyol, a fast growing ecommerce company in Turkey, started launching campaigns with celebrity endorsements, and saw a traffic increase as well as a 30% increase in sales”.

How to Use Social Proof to Influence Visitors and Increase Your Sales

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