‘Why Personalized Marketing Will Dominate in 2015’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “Some 88% of marketers know that a customized Web experience can boost their ROI, but only 6% plan with personalization in mind, according to the following Formstack infographic.
Have you included personalized marketing in your plans for the new year? Here are some reasons why you should.
“Customers will prefer a catered buying experience,” states Formstack. “Some 45% of online shoppers are more likely to shop on websites offering personalized recommendations.”
Moreover, personalized emails have a higher rate of being opened. “Personalized, trigger emails boast 25% higher open rates and 51% higher click rates.”
To find out more reasons for including personalized marketing in 2015″.
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