‘Google AdWords new metric helps measure in-store conversion’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “More than ever, customers are using a variety of ways to interact with your business offline or online.
This multichannel connectivity means it’s difficult to measure the impact of one particular marketing effort on a conversion, particularly if that conversion happens offline.
Just because someone sees an online ad, it doesn’t necessarily mean they’ll click through immediately to your ecommerce site.
They might just make a phone call to your helpline later in the day, or walk into your high street shop the following week”.
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