Lara O’reilly says, “Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement.

Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter.

Data provided to Business Insider from social media analytics company Socialbakers shows Instagram is not only gaining traction in sheer numbers of users, but posts from the biggest brands on the photo app are receiving almost 50 times more engagement (at the highest level) too. More users and more engagement? It’s easy to guess which medium advertisers will prefer”.

Now Instagram Is Dominating Twitter In Another Hugely Important Way

Business Insider

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