‘Search Success Hinges On Site Speed’ – ‘Business 2 Community’ Article
Chris Abraham says, “When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.
If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. No, I am not talking about the fact that you’re number one when you search for your own name — I am impressed — but when you deserve to be in the number one spot in a competitive search.
If you’re not Kim Kardashian or Kanye West there are very few people searching for your name. That $4.99/month site is fine most of the time; however, if you’ve just came out with a best-selling book and your publicist plans to get you onto a bunch of radio interviews, on TV, and maybe a couple of national broadcasts, you will need to be concerned with sudden spikes in visits and visitors“.
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