‘Improving Your Conversion Rate, Once and for All’ by John Chow
Chow says, “If we all had it the way we wanted, we would have every single person that visits our website make a purchase, every time they visit our site.
Its too bad that in real life, the average conversion rate can be anywhere from 1% to 10%. Obviously, this number will depend on the space you are in and how well you are running your site. If we keep this in mind, we understand that we can’t really do much about what our own company sells(at least for the moment), but we CAN change how the website is being run.
Lets take a look at some things we can do to make sure our conversion rates are on the up and up”.
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