Will Blunt says, “Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation.

We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important — and this is especially true for businesses who are blogging to get found on the internet.

It isn’t enough to simply have a blog — businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term”.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

HubSpot

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