‘The Performance of Promoted Pins In Focus’ – ‘Website Magazine’ Article
Pete Prestipino says, “Pinterest has released some interesting data on the performance of its Promoted Pins project.
The social pinboard, which launched the Promoted Pins beta eight months ago, indicated that Promoted Pins perform just as well as (if not better than) organic pins, generating a 30 perent increase in “earned media” impressions from campaigns for advertisers. Pinterest also revealed that:
– Promoted Pins perform long after a campaign ends. Since Pins are evergreen (available and, arguably relevant, forever), Pinterest saw an extra 5% bump in earned media in the month following the end of a campaign”.
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