Allison Howen says, “A new study by Content Analytics is shedding light on the attributes that increase product visibility on major e-commerce sites like Walmart.com and Amazon.

The study, which analyzed more than 17,000 product pages, found that the most visible product listings on e-commerce sites are those that contain the complete search query in both the title and description, such as “moisturizing shampoo” or “cell phone cover.” In fact, the data found that products with the complete query in both the title and description ranked on either the first or second page of the search results. Conversely, those with the search query in just the title or description ranked on pages three – six, while the products that did not include the query or used it sporadically ranked on pages seven – ten”.

Increasing Product Listing Visibility

Website Magazine

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