‘Should You Use Infinite Scrolling on your Website?’ by John Chow
Chow says, “Finding a decent content strategy for your website may not be as easy as it would initially sound. Sometimes, we take a bigger issue with what the content LOOKS like. Other times, we take issue with what the content SAYS. These are both good, important things to worry about, and they are issues that need to be included in your strategy. You obviously want to make sure that people can access the part of your site they want to easily, and they need to be able to find what they are looking for in a timely manner.
Over the last few years, I have noticed more and more websites opting for infinite scrolling for their content as an option, I would assume to help out the mobile crowd in not having to click through page after page. When we look at content strategies for your website, it is important to find out if this infinite scrolling thing is for you”.
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