Jonathan Blank says, “As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a higher budget according to theContent Marketing Institute.

Job well done in making the business case. Now we have to get to know our customers better to get an adequate return on that budget.

Why must we get to know our customers better than we did in 2014? The most basic difference between content marketing and traditional advertising is an acute focus on our customers’ needs. Obviously, we have to find an overlap between our customers’ needs and our business goals. But content marketing doesn’t work if we don’t deeply empathize with our customers”.

3 Steps To Better Understand Your Customers’ Content Needs In 2015

Marketing Land

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