‘The 4 Rules For Creating Compelling PPC Ad Copy’ – ‘Business 2 Community’ Article
Christina Colon says, “Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to drive the searcher to click your ad instead of a competitor’s below.
Here are some rules to creating eye-catching copy to capitalize on a lower position or capture your audience at a higher average position.
Craft a Unique Headline
There are tons of advertisers on Google selling the same exact thing that you are; stand out when creating ad copy by writing a headline that is different from your competitor’s“.
Comments are closed.
