Jerod Morris says, “It’s that time of year again … The time of year when we wind down one year in anticipation of the next by taking a final look back at the best of the best content published here at Copyblogger during the last calendar year. It’s become an annual tradition. But first, I want to highlight the best Copyblogger moment from 2014. And it’s an easy one to pinpoint. It’s the moment when our entire team received an ovation at the conclusion of Authority Intensive in May (see image above, taken by Godhammer)”. The Best of Copyblogger: 2014 Edition ‘Copyblogger’... [...]

Trevoe Klein says, “At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers. Here’s what we’ve got in store: Top Moz Blog posts by 1Metric score Top Moz Blog posts by unique visits Top YouMoz Blog posts by unique visits Top Moz Blog posts by number of thumbs up Top Moz Blog posts by number of comments“. The Best of 2014: Top People... [...]

Courtney Eckerle says, “Email marketers in 2014 put their focus on customers. Through every new tactic and test, it’s clear that personalizing emails and serving customers wins out. To help you include these tactics in your 2015 email programs, we’ve collected eight MarketingSherpa case studies that display the best in these marketing efforts and new tactics. Read on for the advice and wisdom your peers have collected over the past year”. Email Marketing 2014: The top 8 MarketingSherpa case studies for your email program next year MarketingSherpa  [...]

Jen Capstraw says, “I love reading those articles that compare 20th century science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov’s 1964 predictions for 2014. While we’re still not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of some of today’s mobile technology. Since it’s that time of year when we marketers like to start opining our predictions for the coming year, I thought it would be a fun exercise to take a look back at the mobile predictions of the past — with a focus on their... [...]

Allison Howen says, “A new study by Content Analytics is shedding light on the attributes that increase product visibility on major e-commerce sites like Walmart.com and Amazon. The study, which analyzed more than 17,000 product pages, found that the most visible product listings on e-commerce sites are those that contain the complete search query in both the title and description, such as “moisturizing shampoo” or “cell phone cover.” In fact, the data found that products with the complete query in both the title and description ranked on either the first or second page of the search... [...]

Greg Finn says, “The Internet is the cornerstone of technology in the office. Social networks for business are beginning to emerge into corporate usefulness. But Email reigns as the top tool for those in the workplace according to a new study from the Pew Research Center. A group of “online workers” (folks that had online access regardless of their jobs or not) were polled by Pew about their use of technology in the workplace. OF those polled, 61% of responders deemed Email to be “very important” compared to 54% considering the internet to be very important and just 4% that thought... [...]

Chow says, “Email marketing is definitely alive and well. It is utilized by so many top brands and companies online, including Best Buy, Amazon and TeeFury. The right kinds of email newsletters can be hugely successful, helping you increase sales and improve customer retention. If you’re struggling with the open rates or the conversion rates on your email campaign, you might be wondering what you’re doing wrong. Content Marketing Specialist Kristen Dunleavy recently published an article on the AWeber blog that outlines many of the most common email marketing mistakes, explaining why your... [...]

Pete Prestipino says, “Pinterest has released some interesting data on the performance of its Promoted Pins project. The social pinboard, which launched the Promoted Pins beta eight months ago, indicated that Promoted Pins perform just as well as (if not better than) organic pins, generating a 30 perent increase in “earned media” impressions from campaigns for advertisers. Pinterest also revealed that: – Promoted Pins perform long after a campaign ends. Since Pins are evergreen (available and, arguably relevant, forever), Pinterest saw an extra 5% bump in earned media in... [...]

Gina Broom says, “Content creation is such a huge slice of the Internet marketing pie. Ever had someone cut a piece of a pie, and then joke that the rest of it is their piece? When content creation does that, it’s not joking. Google updates its algorithms all the time, This isn’t news, but the changes aren’t complicated to understand, either. Basically, it’s all about providing value to site visitors. And what do site visitors want? Quality content. BAM! Just like that, you understand it”. Video Content: Super Fun! Super Effective Mark Ling’s  ’Affilorama’... [...]

Greg Finn says, “Come January 1st, there will be more than just a new year, but new opportunities for marketers as well. In 2015 Pinterest is bringing their reservation-based (CPM) Promoted Pins out of beta for all partners. This release won’t include the auction-based pins purchased on a CPC basis. According to Pinterest they are “making tweaks to the product and want to make sure we get it just right” before rolling out the auction-based ads“. Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results Marketing Land  [...]