Matt Asay says, “Many enterprises seem content to toe-dip in the mobile deluge. That’s unwise. As Facebook, Uber and a host of mobile-first companies up-end traditional ways of communicating and commuting, companies that don’t take a mobile-first position risk becoming the Microsofts of their industries: big and profitable from yesterday’s businesses, but struggling for relevance in tomorrow’s enterprise. In 2015 we should expect to see enterprises finally get serious about mobile as they stare obsolescence in the face”. 2015: The Year Of The Mobile Singularity ReadWrite  [...]

Will Blunt says, “Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people... [...]

Gianluca Fiorelli says, “Houston, we have a problem We SEOs, myself included, have a habit of almost always focusing our attention on what concerns us directly. We suffer what I call  SEOcentrism. Everything is SEO and, and everything ends in the sphere of influence of SEO, as if Search Marketing was a gigantic black hole. Content? Clearly, it is SEO and SEO should govern Content Strategy! Social Media? SEOs are those who really understand it!”. Stopping SEOcentrism: What Lego Can Teach All Web Marketers MOZ Blog  [...]

Mellie Akalp says, “Ready to launch your own business in 2015? You’re not alone: Each year at CorpNet we see an uptick of new businesses formed in January. The New Year marks a new beginning, and what can be more fulfilling and exciting than making things happen with your own business? As a serial entrepreneur myself, I wouldn’t trade the opportunities and exhilaration for anything in the world, but I also realize that launching and running a business isn’t for everyone. While you can’t prepare yourself for every aspect of the entrepreneurial lifestyle, here are six important... [...]

Erin Hogg says, “What is on the mind of marketers today? This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. We learned about hot topics in marketing today including responsive design, the effectiveness of green marketing and how to improve a Web form without significantly reducing the number of fields. In the MarketingExperiments Blog, we covered a wide range of topics on website optimization, testing strategies and real-world tests straight from the lab. To help aid your efforts going into 2015, read on for the most shared posts this year, indicated... [...]

Hannah Fleishman says, “When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s hot in their Facebook feed. People now have control over where, when, and how they consume information.... [...]

Kelton Reid says, “It seems only fitting that bestselling author and journalist Daniel Pink returns to Copyblogger to reveal his secrets for getting words onto the page. Brian Clark picked the brain of this influential thinker six years ago in a conversation that became Copyblogger’s first author interview. Brian also appeared in Dan’s first book, Free Agent Nation. Mr. Pink is an exceptional teacher who delivers keen insight for passionate, innovative, and hungry writers and entrepreneurs alike”. Here’s How Daniel Pink Writes ‘Copyblogger’ Blog  [...]

Richard Procter says, “Rumors are circulating that Microsoft is actually building a new web browser to compete with Google Chrome and Firefox, via this report from ZDNet. The report cites unnamed sources as saying Microsoft’s browser project, code-named Spartan, will replace Internet Explorer and accompany Windows 10. There’s also this tweet from Thomas Nigro, a Microsoft Student Lead and and VLC developer”. Microsoft May Launch A New Browser That Supports Chrome Extensions ReadWrite  [...]

Rand Fishkin says, “Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work“. The Massive Ranking Factor Too Many SEOs are Ignoring – Whiteboard Friday MOZ Blog  [...]

Jason Del Rey says, “It’s rare to see a billion-dollar M&A deal in the e-commerce industry, but there’s a chance we could see more than one in 2015 thanks to a confluence of events. Alibaba, flush with valuable stock following the biggest IPO ever, is poised to make big moves. The planned separation of eBay and PayPal could make both acquisition targets. And a group of giant but slow-growing startups could decide their best bet is to be bought by a major industry player. Here are five possible commerce and payments deals that would make waves in 2015, plus a short list of other M&A... [...]