Ayaz Nanji says, “More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. The report was based on data from a survey of 130 email marketers conducted in November. Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.)... [...]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content infrastructure” to succeed in order to drive growth for your business. Key Takeaways A three-step process to optimize your content plan for growth Best content creation and distribution tactics to try in 2015 Tools that will make creation, distribution... [...]

Robert Glazer says, “Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — it is about sales that result from your marketing efforts through media partners that may not have happened otherwise. To measure incrementality, it is vital to get a complete picture of where your sales are coming from, why they are happening,... [...]

Emma Snider says, “A clean slate can be a doubled-edged sword. With no precedents set, you can do whatever you want. Very freeing … but maybe too freeing. I’ll start here! Wait, doing that first might be better. Nope, scratch that, this is definitely the way to go … or is it? Ack. For salespeople, a new year means new goals and a brand new number to hit. With everything they achieved the previous year in the rearview mirror, it can be hard to know where to begin. Enter this SlideShare. We asked a variety of sales experts to weigh in on three critical questions: What... [...]

Demian Farnworth says, “It’s something that hangs heavy over your head every day. You’ve got traffic flowing to your site. You’ve built an audience and overcome the obscurity problem. The number of links pointing to your site grows every day, social shares to your content rise with each passing moment, and you’ve recently started creating products and services your audience loves and buys. It’s safe to say you’ve reached your hockey stick moment and handily solved the sustainability question, too. You are finally making money as a blogger (theimpresario), which has allowed you... [...]

Lance Ulanoff says, “Technology and innovation can be frustrating to watch in action. That’s because there usually isn’t much action — just incremental change with occasional flashes of brilliance. But the only way to truly understand what’s happening and why is to keep watching. Breakthroughs from years ago are finally leading to real products and services today. Others are inching forward with the promise of big changes in 2015 and beyond. Of course, you have to know where to look. These are the tech trends that will matter in 2015″. 6 tech trends for 2015 that will change our... [...]

Amy Schatz says, “Federal regulators released new proposed rules Friday designed to make it easier for online video providers to get access to must-have channels, a change which ultimately could provide some relief for consumers tired of high cable bills. The agency proposed broadening the current definition for what constitutes a pay-TV provider — in technical jargon, a “multichannel video programming distributor” — to also cover online video distributors. The change would help companies like Dish Network, Verizon Communications, Sony and other companies hoping to launch a pay-TV... [...]

Jesse Maida says, “You’ve obviously heard that cloud computing is all the rage these days because it offers on-demand services and can be scaled from top to bottom–but will it work for your business? Is your business ready to outsource things like IT support, hosting, and data storage? Rent or Own? By using the cloud, you will be exchanging your capital expense model for a subscription payment model. You will get out of the burden of time, money, and effort that comes with owning your own infrastructure and step into the freedom of renting and letting someone else take care of all the maintenance... [...]

Derek S. says, “Today, consumers are demanding a personalized experience more than ever and merchants not delivering one will soon find themselves falling behind the competition. ShopKeep, a cloud-based technology provider to small and independent businesses, has recently announced a new integration with popular email marketing solution MailChimp. The new integration enables ShopKeep merchants to engage with their consumers through customized email messages that are based on insights from their purchasing behavior. In order to efficiently send personalized emails to each consumer ShopKeeper... [...]

Baer says, “As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard fromMarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as they are rich. But they are united by the importance of analytics and integration in digital marketing”. Don’t Forget the Big Picture in Social Media Strategy Jay Baer’s ‘Convince & Convert’ Blog  [...]