Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA Resort & Casino in Las Vegas and a ticket to Email Summit, but it begins with an essential question for marketers:

How can you improve already successful marketing, advertising, websites and copywriting?

Today’s MarketingExperiments blog post is going to be unique. Not only are we going to teach you how to address this challenge, we’re going to also offer an example to help drive home the lesson. We’re going to cover a lot of ground today, so let’s dive in.

Give the people what they want …

Some copy and design is so bad, the fixes are obvious. Maybe you shouldn’t insult the customer in the headline. Maybe you should update the website that still uses a dot matrix font”.

A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas)

MarketingExperiments Blog

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