Emm Yousif says, “Bill Tancer, general manager of global research for Experian Marketing Services, appeared on Wall Street Journal Live Christmas Eve to give marketers and consumers an extra holiday gift — a valuable look into this season’s holiday trends.

One of the most noticeable trends this holiday season was the sudden increase in email offers. Facing a decline in consumer transactions, retailers responded by offering deep discounts. According to Experian Marketing Services data, 70 percent of emails sent out this holiday season not only included an offer, but included offers that are 50 percent off, or greater — a huge jump from previous years.

In past years, Christmas Eve marked the end of the holiday shopping season. This year, that was no longer the case. In order to increase transactions and keep up with consumers, retailers have extended sales past the usual time frame. Tancer predicts that retailers will continue to offer discounts well into the New Year”.

As the holiday season comes to a close, retailers will continue to offer discounts well into the New Year

‘Experian Marketing Forward’ Blog

Sharing is caring