Greg Sterling says, “Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube.

The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users and selected YouTube advertisers. It will only be available at first for “reserved inventory” on YouTube (PC then mobile). However later this year Google will offer the ability to “buy only viewable video impressions across the Google Display Network.””.

Google Goes All In On “Viewability” For Display And YouTube Ads

Marketing Land

Sharing is caring