Ginny Marvin says, “Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using its VideoCommerce product which powers product video distribution and analytics for e-commerce firms. The survey included large retailers Best Buy, Newegg, OnlineShoes and Under Armour.

Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent for customers that watch video on a product page. The remaining 43 percent reported no negative impact”.

Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

Marketing Land

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