‘4 Basic A/B Testing Tips for Beginners’ – HubSpot
Jeremy Ellens says, “Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day.
If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. Even for those of you seeing improvements, you can always do better. A/B testing is the answer for optimizing your email marketing and landing page performance.
Get rid of the mindset that change is scary. You can add variety to your emails and landing pages without the fear of it making a negative impact on your brand performance by using A/B testing to make safe, incremental changes that keep your buyers engaged and moving further down the buying cycle.
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