‘5 2015 Predictions Only A B2B Marketer Would Care About’ – ‘Business 2 Community’ Article
Eric Wittlake says, “It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken.
I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015.
1. Predictive Marketing Goes Mainstream
Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. In 2015, that will change. Predictive marketing solutions like Lattice Engines, Mintigo or 6sense will move beyond the biggest marketers and earliest adopters and will be nearly as common as marketing automation among mid-sized and large enterprise B2B marketers“.
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