‘5 Clever Email Innovations for 2015 and Beyond’ – ‘Web Marketing Today’ Article
Pamella Neely says, “Email marketing has a reputation for being dull. When someone says “innovation” we’re more likely to think social media or mobile or video. Not email.
But email marketing is evolving, and evolving fast. In just the last year or two there are several advances that can take any “dull” email message and make it cutting edge.
Before I dive in, one word of caution. While these are super-cool technologies that can get excellent results, don’t use them just to try a new trick. These innovations work best when they support the content and goals of your emails. In other words, don’t try these tricks just for the sake of adding bells and whistles. Use them only when they support the content of your message or when they add punch to your call to action.
Now that you’ve heard the warning, here are the five most interesting email-marketing innovations from 2014. Add them to your marketing in 2015 and beyond”.
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