‘Content Selling: The Next Evolution of Content Marketing’ – HubSpot
Ema Snider says, “Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as “hip” to the content movement as their colleagues in marketing.
That is, until now.
Whereas marketers are usually content creators, socially savvy reps are becoming adept content curators, finding and sharing internally- and externally-sourced collateral that is interesting and relevant to prospects. Some are even taking to LinkedIn Pulse or personal blogs, writing original articles to boost their thought leader status among buyers”.
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