Martin Beck says, “Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry Facebook, according to a survey released today by the Pew Research Center.

There’s no doubt about Facebook’s continuing dominance. The Pew results, drawn from a telephone poll in September, found that 71% of U.S. online adults are users of Facebook. No other social network cracked the 30% mark. Facebook’s figure is unchanged from 2013, indicating that it’s likely going to be hard for Mark Zuckerberg’s company to gain more penetration.

On the other hand, Facebook users are more engaged than ever on the network; 70% said they use it daily, an increase of 7 percentage points over 2013. And 45% of Facebook users visit the site several times a day. Another positive sign for Facebook is that older users are still flocking to the service. Now 56% of U.S. internet users 65 and older use the network, up from 45% in 2013 and 35% in 2012. According to Pew, 31% of all seniors in the country are on Facebook”.

Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever

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