Greg Sterling says, “Both Amazon and Target released holiday related statistics this week. Most striking was Target’s that a majority of the traffic to its Target.com site was from mobile devices during November and December.

Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of the traffic to its Target.com site was from mobile devices during November and December.

The company said, “Mobile traffic made up 60 percent of Target.com traffic November through December.” In its press release the company also noted other mobile milestones:

  • Black Friday weekend purchases made via mobile phones were 2 times higher than 2013
  • Cartwheel, Target’s digital coupon app, added 2 million new users over the holiday period and surpassed $1 billion in promotional sales since it launched
  • Target.com store-pickup orders hit a new record high on Thanksgiving Day”.

The Mobile Majority: 60 Percent Of Holiday Traffic Came From Mobile, Says Target

Marketing Land

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