Greg Finn says, “In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the gadgets. According to The Wall Street Journal the pitch to media buyers included two major new advancements. The ability to show Tweets on a site or app that can have ads enabled for a revenue split with the publisher. The second element was an auto-play feature for video that would help Twitter keep up with Facebook’s video efforts.

The ads embedded within streams is an interesting proposition for publishers that may also benefit the social giant. Much to the chagrin of Facebook, Twitter is the undisputed real-time leader. Facebook has been making strides in the past few years with hashtags, Graph Search and video but  the option of showcasing Tweets with the ability to profit in the process would be hard to beat. According to the WSJ the presentation given referred to sites like ESPN and Flipboard, but no official deals were announced”.

Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

Marketing Land

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