‘What CROs Need to Know About SEO in 2015’ – ‘Business 2 Community’ Article
Sergio Aicardi says, “No longer are we in a world where building links or a ton of SEO friendly content leads to top rankings. In today’s post penguin, post panda world, one must earn their rankings and it certainly isn’t easy to do so. Fundamentally, it’s obvious that Google is trying its best to combat spammers by identifying what the black/gray hats use to make their web pages show up at the top of the SERP’s in a manipulative way. What most people fail to realize is that Google has a job to do as a search engine and that job can be summed up to “providing users with the best answers to their search queries”. If all the web pages that show up on Google were there simply due to the fact that a bunch of SEO nerds knew how to manipulate links, content, etc…Then it wouldn’t be long before people realized that Google wasn’t giving people what they were really looking for. Makes sense right?“.
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