‘Yahoo Has Officially Shut Down The Right Media Ad Exchange’ – Business Insider
Lara O’reilly says, “Marissa Mayer has shut down the Right Media ad exchange the company bought in 2007.
Yahoo has called time on the Right Media ad exchange it bought in 2007 for $680 million and has folded it into the wider Yahoo Ad Exchange proposition.
Right Media was focused on delivering high-volume ads to big audiences – primarily to performance ad networks looking to place cheap direct-response ads – across Yahoo sites and those that were not in the Yahoo family. In other words, the inventory isn’t regarded as the most quality in the industry. It used to be the ad exchange for MySpace for example: Reams of low quality ads were one of the main reasons people migrated away from MySpace, which was once the world’s most popular social network, to other platforms like Facebook”.
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