’30 Types of Sales Trigger Events and How to Track Them’ – HubSpot
Ema Snider says, “If I offered you a sandwich right after you ate lunch, you’re probably going to refuse it (no matter how scrumptious it may look). But if I offered you the same sandwich when your stomach was audibly grumbling, you’d immediately snatch it from my hands and gobble it down.
Timing is everything in most things in life. This goes for eating, as well as selling. If you contact a prospect right after they spend a hefty sum of money on a competitive product, they’re not going to bite (pun intended). However, if you get wind that they’re in the market for a new vendor and reach out before they actually begin the research process, your seemingly serendipitous message will be received with much more interest”.
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