‘A negative SEO case study: how to spot an attack & fix it’ – ‘Econsultancy’ Blog
David Moth says, “While compiling our annual end-of-year round up of search trends I noted that several of our esteemed experts mentioned negative SEO.
This refers to a sneaky tactic where people create a load of spammy links to a competitor’s site so they end up being penalised by Google.
It can be seen as a reaction to Google’s success in clamping down on dodgy linkbuilding – it’s now more difficult for spammers to game the system in their own favour so they have to attack the competition instead.
One of the contributors to the search trends article was Nick Fettiplace, SEO director atJellyfish, an agency that was subject to a negative SEO attack last year”.
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