‘A Data-Driven Approach To Improving Facebook Organic Reach’ – Aweber Blog
Brandon Olson says, “If you’re like many Page owners on Facebook, you’ve probably noticed that your organic reach has decreased over the last year or so. (If you haven’t, consider yourself one of the lucky few!)
Just in case you missed it, the folks at Facebook hinted last June that they started reducing the organic reach of Page posts. The purpose? To crack down on promotional content and give users “more stories from friends they care about.” And just a couple of months ago, theymade it official — users will begin to see fewer promotional posts in the News Feed.
For many business owners and Page admins, this change has turned their world upside-down. Facebook has been relatively “free” for several years, and business owners have relied on the social giant to grow their businesses”.
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